THRS
Company Name :
THRS
Headquarters Location :
New Delhi
Key Regions Covered :
Asia | Europe | Middle East | North America | South America
Company Description :
THRS is a global leader in integrated representation for luxury hospitality and tourism brands. We specialise in driving financial returns and enhancing brand visibility within the Indian and Middle Eastern source markets.
Unique Selling Proposition :
Recognised as a frontrunner in integrated representation, THRS stands out for its innovative approach and distinct service delivery tailored to luxury clients.
Key Services Offered :
Sales Representation
Marketing Services
PR and Media Outreach
Client Relationship Management
Performance Marketing
Types of Clients Represented :
Iconic luxury hotel brands, Boutique destinations & Rare, bespoke experiences
Notable Clients and
Destinations Represented :
The Peninsula Hotels
Six Senses Hotels & Resorts
Relais & Châteaux
Resplendent Ceylon, Sri Lanka
Department of Tourism, Bhutan
Client Success Story or Case Study I :
SONEVA
Brand Objective
Establish the Indian Subcontinent as a top-five source market for Soneva by
enhancing brand penetration.
Challenges
High ADR: With an ADR of over $2,500 per night, Soneva’s ultra-luxury positioning required demonstrating exceptional value in a price-sensitive
market.
Competitive Landscape: Competing in the Maldives’ luxury travel sector demanded a focus on curated, immersive experiences to differentiate Soneva from established brands.
Limited Awareness: Soneva’s concept of sustainable, intelligent luxury was new to the region, requiring both brand introduction and education on its unique value proposition.
Key Strategy Points: Founder’s Leadership, Collaborations FAM Trips, Sales Blitzes, Consumer Engagement and tailored sales efforts.
Result
By 2020: India became one of Soneva’s top 5 source markets, generating over $2 million annually. The strategic initiatives boosted brand presence and established Soneva as a preferred choice among luxury travellers in the Indian Subcontinent. The sustained growth reflects the success of the partnership between Soneva and THRS.
Client Success Story or Case Study II :
Department of Tourism, Bhutan/ Destination Marketing
Objective
To promote Bhutan’s unique offerings, increase brand visibility, and position India as the top source market for the Department of Tourism, Bhutan.
Challenges
Delayed Market Opportunities: Bhutan was the last country to reopen postCOVID, delaying marketing efforts compared to other destinations. Limited Connectivity and High Airfare: Limited direct flights and high airfare, especially after the suspension of SAARC fares, made it difficult to attract Indian travelers.
Key Strategy & Actionable Points: B2B & Influencer Visibility, Targeting Multiple Segments,Influencer & Social Media, ROI-driven Marketing, Ease of Travel Solutions
Key Results : Increased Market Outreach, Celebrity & Influencer Engagement, Improved Accessibility.
Company’s Brand Personality
in 3 Words :
Innovative | Experienced | Strategic
